|
|
|
| |
Ethnography is an approach to studying
the social and cultural norms, mores, values and beliefs,
of a group of people. Ethnography stipulates the use of primarily
qualitative research methods, to learn about such sensitive
topics as substance abuse and sexual behaviour since such
topics are nosocial_ethno.htmt reliably captured by survey
approaches.
Some of the methods used in the 36 urban slum communities
of Chennai for a rapid research ethnographic study include: |
- Participant observation: allows for the collection of
behavioural data that people may take for granted so much
that they find it difficult to explain in an interview.
It also provides the basis from which to question, probe
and clarify interview and focus group responses that contradict
with what was observed.
- Focus groups: are generally viewed as a method with
strengths in eliciting normative data and generating broad
sweep overviews of the issue of concern to the cultural
groups or sub groups represented in the focus group.
- Individual Interviews: are considered as the optimal
choice of collecting data on personal histories and experiences,
particularly on sensitive topics.
|
Till date, ethnographers have completed: |
| |
| Stage |
Participant observations |
Focus group discussions |
In-depth Interviews |
Intervention Field
group Training |
Pilot Component
testing |
| Ethnography |
14 |
13 |
47 |
- |
- |
| Ethnography II |
- |
14 |
54 |
- |
- |
| Wine shop study |
- |
- |
144 |
- |
- |
| Intervention |
30 |
- |
- |
16 |
10
female |
5
male |
|
| |
| |
| |
|
|
 |
|
|
|